Cake Like A Boss

So you want to figure out your niche in the cake world, but what does that mean exactly?

Your niche really just means your specialty –  the kind of work you want to do, and what you want to be known for.  It can include a style, a type of cake you make, a specific clientele you are targeting, or a combination of several things.

It’s your business and your livelihood. Make it whatever YOU want it to be.

Here are 15 examples of cake business niches to get you thinking about what you might like to make your specialty –

Vegan Cakes 

There aren’t a lot of good vegan bakers out there, so if this is your thing and you have some kick-ass recipes, get out there and make a name for yourself!

Gluten-Free Cakes

It feels like everywhere you turn people have gone gluten-free. Those people still want cake, and most of them remember what regular cake tastes like. Show them what’s possible!

Allergen-Free Cakes

When I was a child, food allergies were rare, however those days are long gone. Nowadays, tons of people have allergies and sensitivities (including myself) and they also want to be able to enjoy a good cake.

Kosher Cakes

There are strict religious rules regarding the production of kosher cakes, however there is definitely demand for people who can make a good kosher cake, and not just in the big cities. 

Carved Cakes

People love cakes that look like something else and television cake shows and challenges have fueled demand for this speciality. If you are good at molding and sculpture, carved cakes might be your jam!

Topsy-Turvy Cakes

I personally hate these because I’m all about symmetry, but stacked cakes that look like they are about to fall over are very popular. They even make sets of pans that make this super easy.

Lambeth Piped Cakes

This style is super popular now – the more detailed, the better! People skilled in piping techniques should definitely consider specializing in these cakes.

Naked Cakes

Oh how I hate these. Thanks, Milk Bar. Naked cakes just look unfinished to me. Still, there is a market for these and a trick to making them look elegant, yet approachable. 

Sugar Flower Cakes

This is my niche. I am obsessed with sugar, or gum-paste, flowers. Cakes that have them look so pretty imho! These command some of the highest prices because of the amount of time and the level of skill that goes into making them.

Kids Cakes

If you love making cakes for kids, you can do very well. Do a few birthday cakes and soon you’ll have tons of parents calling you. Great repeat business potential here too!

Whimsical Cakes

If you like to play with food and want people to get a kick out of your designs, specializing in this niche is for you. Have fun and see those smiles. 

Grand Cakes

If you like to work on large, elaborate cakes, this might be the niche for you. People with big weddings want to choose someone who they know can accommodate them, which not everyone has the capacity or equipment to do. 

Erotic Cakes

If you don’t get embarrassed easily, this could be your thing. Very few traditional designers will take on this kind of work, so you could be the go-to for bachelor and bachelorette parties!

Unconventional Cakes

This could be a mix of styles – really anything besides your typical tiered cake. If you march to the beat of your own drum, don’t think you can’t have a successful cake business.

Groomscakes

These cakes are meant to highlight the personality and interests of the groom. They can be done in a number of different styles and are often more fun than the wedding cake.

So there you have it. I’m sure that there are even more possible niches, but hopefully I’ve given you something to think about! If you have any other suggestions to share, please add it to the comments!